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There is a lot going on with Google right now. Because of that, it is an important time to have a good grasp on click-through rates. In this micro-study, we analyzed 5,000 queries.
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Earlier this month, Google was granted a patent for utilizing click-through rates as a potential ranking factor. The patent tells us that the search result a user selects and the amount of time …
Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your AdWords campaigns. While basic ctr measures the rate of clicks on each ad, average CTR calculates the amount of clicks vs. impressions across your campaign, or for each individual keyword.
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This is the reference chart for the click-through rate (CTR) of organic desktop searches in Google for July, 2014. It is important to mention that these numbers reflect the CTR across all the searches included in this study.
A #2 ranking is usually about half of a what a #1 ranking secures: ~10% ctr click To tweet. ctrs continued to lower, albeit more slowly, to about the 1% to 2% range by the bottom of Page 1, but Page 2 CTRs were not that far removed from bottom of Page 1 CTRs.
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“So we consider some other factors in addition to an advertiser’s bid. Google combines your bid with multiple quality factors — the click-through rate, the landing page, the ad relevancy as well as …
Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 …